Have you noticed your viewing behaviour when you are checking out a person’s professional profile online?
As you scroll down here you’ll meet some business owners that took the leap to create their business portraits.
For interest you’ll see them presented alongside the Facebook profile photo they were using before they turned up the heat.
If you’re anything like me, then you don’t have much time which means you’re probably sizing them up quite quickly.
Do you notice that you look at the person’s name, their company name, then their profile picture? Maybe their profile picture even comes in closer to #1 in the pecking order.
After those three boxes are checked, and if they still have your attention, you might read into their profile a bit further?
And that’s the key think isn’t it – if they still have your attention.
The internet is a visual platform. First and foremost, we use our eyeballs to view the screen.
Sweet Spot Careers
So this tells us that every, single element that we put up on that screen is vital real estate for sending an instant message about who we are, what we do and what we stand for.
And I believe it begins with your business portrait.
I’m noticing lately that my irritation is growing deeper when I try to meet people online first through their profile and picture.
Why, why, WHY do people have rubbish profile pictures?
Here’s why: because they mistakenly think that it’s just a head shot. This is another way of saying, it’s a simple record of what they look like.
A quick head and shoulders composition, a quick fiddle with a couple of camera settings on Auto, a quick click, a quick upload to Facebook. She’ll be right.
No way man.
Jacq Hackett Consulting
This so-called head shot is worth its weight in gold.
Want to know why?
Within the frame itself, every pixel counts. And that means good or bad in equal measure.
For example, if you’re currently using a picture taken at a party at night time with flash on camera, or a snap taken when you last had a decent outfit on at someone’s wedding, or a pic taken at a park where you’re not looking at the camera (you get my drift), then within your online profiles you are instantly telling your audience this:
- Yes, I’m serious about my business.
- Yes, I’ve invested countless dollars and hours in building up my products and services.
- Yes, I have X, Y, Z credibility in my industry.
- Yes, I have a professional personal brand.
- Yes, I have expertise that I share via blogging, white papers, articles, eBooks, book, Slideshare, etc.
- Yes, I can’t be arsed to give you a professional business portrait that shows me on my A-game.
- Go on, take me seriously and hire me.
Riddle me that.
If you happen to be doing this, do you see the sub-conscious conflict you are inadvertently sending your market?
Of course, you’re not deliberately trying to sabotage your profile. But that’s what you could be doing.
People are busy and don’t have time to make concessions for you.
Set the tone on how they should perceive you by putting your best foot forward in the very first instance.
Take home message
There’s no doubt about it – people are checking you out, 24-7.
Before they meet you in person, give them an accurate business portrait that honestly articulates who you are, what you stand for and shows you in your best light.
Put your best foot forward online before you wait to do that in person. Because without this quality business portrait, you may just never get the chance.